INSIGHTS

Marketing your business effectively is so much more than just sticking an advertisement out in the world and waiting for the sales and enquiries to roll in (Crikey, if only it were that simple we’d be in the pub by 12!). There are some really important questions you need to ask yourself and your business before you start putting budget into advertising…

1. Have you defined your brand? – Your brand strategy should clearly define your company and what it offers your customers. Defining your brand helps you develop your business goals and ensure that your marketing plan is in alignment with those goals.
2. Do you have a visual identity? – Have you designed your logo? Do you have marketing collateral? Build trust, attract customers, and stand out from the competition with effective design.
3. Do you know who your target audience is and where they are? – Understanding who you want to sell to and what platforms they’re on dictates what your ads should look like and where to deliver them. Online? Social Media? Email? Leaflets? Where’s the best place to get ads to your potential audience? If you don’t know this you won’t know what adverts will give you the best results. 
4. Where do you want people to go and what do you want them to do? – When someone sees your ad, what do you want them to do? Pick up the phone? Send you an email? Go to a landing page? Buy a specific product or service? All this will affect the content of the ad(s) and where best to position it. You may need to build new web pages / landing pages to help convert sales and measure campaign success – give enough time to do this!
5. Is the product or service you plan to advertise in-stock or ready to be delivered? – It’s far better from a customer journey point of view if the sale of your product or services is seamless. See the ad – pay the money – get the thing. Make sure you’re ready to go if you have an influx of sales and enquiries – because that’s what we’re aiming for!
6. What are your goals and how will you measure success? – More sales? More enquiries? What will success look like? What are the KPIs for the campaign? Consider “soft” measurements too – likes, follows, subscriptions, increased footfall etc.
7. What budget do you have? – You need to consider what budget you have available for each campaign. Consider the cost you have for the ads but also any resource you will need for – design, planning and implementation too.

If you’ve considered all of the above and are ready to…

• Raise awareness of your brand
• Drive potential customers to your business
• Promote sales for both new and existing products
• Introduce a new product or service to the market
• Differentiate your product from your competitors’

It might be time to really consider advertising your business.

If you would like to discuss the different advertising options available to you, with an expert marketing agency then get in touch and let’s see how we can help.