INSIGHTS

We’re passionate about our craft and love to share our knowledge, so here are some free nuggets of wisdom we hope you find helpful.

Vicky Hutchinson

Newsletter(2)

Give your business the best start with a solid brand

30 Jun 2022 by Vicky Hutchinson
Not to put a damper on things but 60% of new businesses don't go any further after 3 years. There is a myriad of reasons for this, such as finance, poor product/service offering, bad marketing, wrong price point etc...
Newsletter(1)

5 Reasons you need a Brand Strategy

30 Jun 2022 by Vicky Hutchinson
Your brand strategy is the foundation on which your brand is built. Not to be dramatic, but without a brand strategy your brand will lack substance, direction and impact...
5 tips for a rebrand for your business

READY TO REBRAND? – THINGS YOU SHOULD CONSIDER BEFORE YOU DO

18 Apr 2022 by Vicky Hutchinson
Read our 5 tips if you think you are ready for a rebrand.
February Posts

Why does GOOD design matter?

1 Apr 2022 by Vicky Hutchinson
Good design can be the difference in hitting your goals quicker and growing your business...
Stats(1)

Brand before logo

17 Feb 2022 by Vicky Hutchinson
Your logo is the tip of a very large, yet fabulous iceberg....
Website Mockups(2)

Amulet Hotkey Brand refresh

17 Feb 2022 by Vicky Hutchinson
Brand refresh for 30 year established innovative tech organisation.
January Posts(5)

What is a brand strategy?

17 Feb 2022 by Vicky Hutchinson
Your g(b)rand plan, your long-term plan for developing a successful brand presence in order to achieve your goals.
Defining Your Brand Identity

WHAT’S IN A BRAND IDENTITY?

21 Jan 2022 by Vicky Hutchinson
Your Brand 'Identity' is the visual elements that communicate your brand’s values and voice consistently.
Defining Your Brand's Purpose

DEFINING YOUR BRAND’S PURPOSE

19 Jan 2022 by Vicky Hutchinson
Knowing why your brand exists and its purpose is important...learn why
Define Your Brand Story

DEFINING YOUR BRAND STORY

18 Jan 2022 by Vicky Hutchinson
Learn how to articulate your brand story and build the foundations for your brand strategy
What Is a brand

WHAT IS YOUR BRAND?

18 Jan 2022 by Vicky Hutchinson
Read our 5 tips to ensure you get create the right brand foundations and not just a logo!
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