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Creative agencies unite to form strategic partnership

30 May 2024 by Dan McAulay

Two award-winning creative agencies based in Cumbria have formed a strategic partnership.

Platinum Live and CreativeHutch announced their intention to bring a unique approach to client briefs, offering a full-circle delivery with ‘expertise and personality,’ with a collective headcount of 15.

Headquartered in Whitehaven, Platinum Live is a creative communications agency that works with businesses and individuals across the UK and beyond on their public relations, content, and marketing strategies.

Vicky Hutchinson, Co-owner and Brand Strategist at CreativeHutch, said: “We’ve already been working with Platinum Live on projects, and this new strategic partnership means we’ll be taking that to a new level. Bringing the expertise and personality of CreativeHutch and Platinum Live, as well as our shared values, means the businesses we help are going to get an even more exceptional level of support.”

Carol Wallace, Co-owner and Marketing Director at CreativeHutch, added: “We’re experiencing a really exciting new chapter at Hutch. We’re continuing to grow our team, and there’s been a real influx of different businesses coming to us with various projects needing our support. This partnership means we can offer everything required for show-stopping marketing campaigns to get the message out there. We’re excited about the future and the opportunities this partnership will bring.”

Oliver Hodgson, Managing Director of Platinum Live, said: “CreativeHutch and Platinum Live align perfectly with our values and how we operate, but fundamentally, both agencies deliver. Our desire to be ‘out with the old and in with the new’ is evident, and our teams’ mutual passion for what we do is something our clients can take advantage of.

“This partnership allows us to offer a full-circle service, with experts, experience, and team members in each subject area—from media relations and social media marketing to branding and graphic design. One thing we won’t be doing is cutting corners. Neither of our companies is bound to our postcodes; we collectively have clients across the country, Europe, and America.

“I’m excited about the future. The partnership is already full steam ahead with initial briefs across the healthcare and nuclear sectors.”

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