INSIGHTS

We’re passionate about our craft and love to share our knowledge, so here are some free nuggets of wisdom we hope you find helpful.

DEFINING YOUR BRAND POSITIONING

12 Jan 2022 by Vicky Hutchinson

YOUR START TO CREATING GOOD BRAND FOUNDATIONS

Brand Positioning is defined as ‘The space your company owns in the mind of a customer and how you differentiate yourself from competitors.’

It really won’t cut the mustard to just make something look nice. You need to define what makes you different, what helps you solve your customer’s problems and then you need to define this into your messaging and visual identity.

It takes work and research and talking to your customers to get a grasp on where you can opposition yourself to stand out from your peers and talk to your audience.

Doing this will:

  • Show the uniqueness of your product/service.
  • Establish your product as reaching your clients needs
  • Help you to stand out from your peers and develop the right story around your brand.

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