We’re passionate about our craft and love to share our knowledge, so here are some free nuggets of wisdom we hope you find helpful.


18 Jan 2022 by Carol Wallace

A niche is a subtopic within your area of interest that meets a need and builds a committed loyal audience.

Having a niche can help you stand out from the crowd and help you to attract a loyal committed following through content, niche to your area of interest.

Hopefully you know your niche already, so sit down, grab a coffee and begin to brainstorm lots of subtopics you around ‘your niche’ and let the ideas flow. From this you can develop a solid content plan that delivers what your audience wants, engages with and builds trust.

If you’re unsure of your niche, don’t worry use these steps to nail it down:

🔸 Think about your interests and passions
🔸 Solve problems for your audience
🔸 Carry out a competitor analysis
🔸 Do keyword research
🔸 Assess your niche
🔸 Find your unique selling point

If you’re struggling to find your business’ niche and create great content that helps you attract more of your ideal clients/customers, get in touch with Carol our Social Media Strategist to arrange a free 1 hour business consultation.

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