INSIGHTS

Weโ€™re passionate about our craft and love to share our knowledge, so here are some free nuggets of wisdom we hope you find helpful.

FIND YOUR NICHE

18 Jan 2022 by Carol Wallace

A niche is a subtopic within your area of interest that meets a need and builds a committed loyal audience.

Having a niche can help you stand out from the crowd and help you to attract a loyal committed following through content, niche to your area of interest.

Hopefully you know your niche already, so sit down, grab a coffee and begin to brainstorm lots of subtopics you around ‘your niche’ and let the ideas flow. From this you can develop a solid content plan that delivers what your audience wants, engages with and builds trust.

If you’re unsure of your niche, don’t worry use these steps to nail it down:

๐Ÿ”ธ Think about your interests and passions
๐Ÿ”ธ Solve problems for your audience
๐Ÿ”ธ Carry out a competitor analysis
๐Ÿ”ธ Do keyword research
๐Ÿ”ธ Assess your niche
๐Ÿ”ธ Find your unique selling point

If you’re struggling to find your business’ niche and create great content that helps you attract more of your ideal clients/customers, get in touch with Carol our Social Media Strategist to arrange a free 1 hour business consultation.

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