A warmer, clearer and more connected holiday park brand experience.
We partnered with New Barns Caravan Park to elevate their brand perception, improve visitor experience and support growth through a cohesive brand identity, website and marketing rollout.
Through brand strategy, positioning, messaging, visual identity and UX-led website design, we helped New Barns create a warmer, more confident brand that better reflects the personal, high-quality experience of owning a holiday home on the park.
A special place that needed a stronger brand experience
New Barns Caravan Park already had a fantastic reputation, a beautiful setting and a highly personal approach to holiday home ownership, seasonal touring and visitor experience.
But the brand needed to work harder to reflect the quality of the park, the warmth of the team and the feeling people get when they spend time there.
The project also needed to bring The Bob-In Café into the wider brand world, giving it its own personality while still feeling clearly connected to New Barns.
To support growth, New Barns needed:
- Clearer brand positioning and messaging
- A refreshed visual identity with more warmth and character
- A brand system that worked across the park, website, signage and marketing
- A connected identity for The Bob-In Café
- Improved wayfinding, park maps and visitor information
- A UX and conversion-focused website to support enquiries, bookings and visitor planning
- SEO strategy, keyword research and performance-led website copywriting
What we changed
We started by developing the brand strategy, defining how New Barns should be positioned and how the experience of the park should be communicated.
From this, we created:
- Clearer messaging around holiday home ownership, seasonal touring and park visits
- A refreshed logo, look and feel that captured the warmth, nature and personality of the park
- A flexible brand system for digital, print, signage, merchandise and social media
- A connected visual style for The Bob-In Café
- A premium park brochure to support sales conversations and visitor engagement
- Branded social media assets to support ongoing marketing activity
Brand identity and rollout
The new brand identity was designed to feel warm, personal and grounded in the New Barns experience.
Rather than creating something generic or overly polished, we developed a look and feel that reflected the park’s natural setting, friendly atmosphere and premium feel.
The identity was then rolled out across key customer touchpoints, including signage, wayfinding, park maps, brochures, social media assets, team merchandise and visitor materials.
Website design and digital experience
We designed and built a new website to act as a central hub for visitors, holiday home ownership enquiries, seasonal touring information and The Bob-In Café.
The website was created with user experience, accessibility and conversion in mind, helping people find the right information quickly and move easily from browsing to enquiry.
SEO strategy, keyword research and performance-led copywriting were built into the process to support search visibility and long-term website performance.
What made the difference?
A clearer, warmer and more connected holiday park brand
New Barns now presents as a more confident and consistent holiday park brand, better aligned with the quality of the park experience.
The refreshed identity brings together the park, website, signage, brochure, social media, merchandise and café touchpoints, creating a joined-up customer experience from first search to first visit.
By combining brand strategy, visual identity, website design, SEO, wayfinding and marketing assets, we helped New Barns build a stronger commercial foundation for enquiries, bookings and holiday home sales.
In a nutshell
We partnered with New Barns Caravan Park to evolve its holiday park brand from a well-loved local destination into a clearer, warmer and more connected brand experience – refining the positioning, messaging, visual identity and website to support holiday home ownership, seasonal touring, visitor planning and The Bob-In Café.
CreativeHutch did a really thorough job from start to finish. They took the time to visit the park, understand what makes New Barns special and really got us as a business. The brand strategy and positioning felt spot on, and the new branding has been so well received by everyone.
Impact highlights:
- Clearer positioning and messaging around holiday home ownership and visitor experience
- More consistent brand rollout across signage, wayfinding, print, digital and social media
- UX and conversion-focused website design and build
- Keyword research, SEO strategy and website copywriting
- Dedicated website sections supporting enquiries
- Branded social media assets supporting ongoing marketing activity
- Branded team and visitor merchandise
- Google Analytics training supporting data-led marketing decisions
Let’s talk about your project
If you want to know how your brand strategy, marketing or website could work better for you, we’d love to talk! Pop in for a coffee or get in touch.
FAQs
CreativeHutch delivered brand strategy, positioning, messaging, a refreshed visual identity, website design and supporting marketing assets for New Barns Caravan Park, helping create a more consistent brand experience across digital, print and on-site touchpoints.
New Barns already had a strong reputation and a beautiful park experience, but the brand needed to better reflect the warmth, quality and personal feel of owning a holiday home on site. The refresh helped align the brand with the real visitor and owner experience.
Yes. We designed and built a UX-led website for New Barns Caravan Park, focused on visitor planning, holiday home ownership enquiries, seasonal touring information and The Bob-In Café.
The website was designed to make key information easier to find, with dedicated sections for holiday home ownership, clearer messaging and a more focused user journey to support enquiries.
Yes. SEO strategy, keyword research and performance-led copywriting were included as part of the website project, helping improve search visibility and long-term website performance.
The Bob-In Café needed to feel like part of the wider New Barns brand while still having its own personality. We created a connected look and feel that worked across café marketing, signage and visitor touchpoints.
The rollout included a premium park brochure, branded social media assets, signage, wayfinding, park maps, merchandise and visitor materials to support a more consistent brand experience.
Wayfinding and park maps were created to improve the visitor experience, helping guests navigate the park more easily and feel confident from arrival through to their stay.
The project gave New Barns Caravan Park a clearer, warmer and more connected brand experience, supporting visitor engagement, holiday home ownership enquiries, seasonal touring and café awareness.
Yes. CreativeHutch works with holiday parks, visitor destinations and hospitality businesses to develop brand strategy, visual identity, website design, SEO content and marketing assets that improve visibility, consistency and customer experience.
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