Stronger joined-up marketing approach for improved reach, engagement and lead generation.
We partnered with Stevens Equipment Rental (SER) to evolve their brand and marketing – aligning it with the quality of their service and their ambition to grow nationally.
We refined their positioning and messaging, developed a more distinctive brand system, and created a 50th anniversary identity – supported by ongoing marketing to increase visibility and credibility across the UK.
SER had built a strong reputation over five decades – but their brand didn’t reflect it.
Despite operating at a premium level, their branding felt generic and didn’t communicate the scale or quality of the business. In a competitive market, this meant their strengths weren’t always recognised — particularly by Tier 1 and Tier 2 contractors.
To support national growth, they needed:
- Clearer positioning
- Stronger, more confident messaging
- A more distinctive visual identity
- A consistent, strategic approach to marketing What we changed
We started by getting clear on where SER stood in the market – identifying what set them apart and why it wasn’t being seen.
From this, we developed:
- Cear positioning aligned to their national ambition
- Messaging tailored to key audiences – from site teams to senior decision-makers
- A tone of voice that reflected their consultative, premium approach
- A practical marketing strategy to improve visibility and consistency
Marketing and campaign delivery
We developed a structured content and campaign approach to strengthen SER’s presence and positioning.
This included:
- A 50th anniversary campaign to celebrate heritage and build recognition
- A positioning campaign focused on capability in complex, safety-critical environments
We continue to support SER with ongoing marketing – including campaign planning, content creation, email marketing and performance reporting.
What made the difference?
A stronger, more distinctive brand.
We evolved SER from a recognisable logo into a complete brand system – introducing a more distinctive colour palette, refined typography and flexible brand assets.
We also created a 50th anniversary identity and a new sales brochure, giving the team a clear, credible tool to support national conversations and win higher-value work.
In a nutshell
We helped Stevens Equipment Rental evolve from a recognisable logo into a clearer, more confident brand system – refining their positioning, messaging and marketing to better reflect their premium service, 50-year reputation and national growth ambitions.
CreativeHutch helped us present SER in a way that matches the quality of our operation. The refreshed messaging, premium brand identity, brochure and fleet branding have strengthened how we’re perceived by larger contractors, and the 50th anniversary work has given us a strong story to lead with. Their ongoing marketing support keeps us visible and consistent, with regular campaigns and content across LinkedIn, email and our website.
Impact highlights: A stronger, more distinctive brand
- From logo to full brand system – with clear guidelines and supporting assets
- More distinctive in a crowded market – moving beyond industry-standard visuals
- Stronger sales tools – supporting national conversations and business development
- Increased visibility – across digital, on-site and campaign touchpoints
- Consistent, joined-up marketing – replacing one-off activity with ongoing momentum
Let’s talk about your project
If you want to know how your brand strategy, marketing or website could work better for you, we’d love to talk! Pop in for a coffee or get in touch.
FAQS
We refined SER’s brand messaging and positioning, created a 50th anniversary logo, developed a modern brand system, and designed key marketing assets including a sales brochure, fleet vinyls and merchandise, plus ongoing monthly marketing support.
SER had strong brand recognition in parts of the industry, but the logo wasn’t supported by a consistent brand system or clear messaging. So the business looked generic online and blended in with competitors using similar black-and-yellow visuals.
We clarified what makes SER different (consultative service, young premium fleet, bespoke specs, fast response) and built messaging tailored to decision-makers, so SER shows up as a top-tier, UK-wide partner rather than a regional supplier.
We designed a sales brochure that introduces SER’s full capability, supports national conversations with Tier 1 and Tier 2 contractors, and acts as a practical tool for the business development team.
We have lots of experience working with council-funded and publicly supported initiatives, helping organisations maximise impact, generate measurable outcomes and ensure funding is supported by effective, joined-up marketing. Get in touch at hello@creativehutch.com to enquire, we’d love to have a coffee and chat.
We transformed the anniversary into a brand storytelling platform, creating a 50th anniversary logo and campaign direction that celebrates heritage while reinforcing SER’s future-focused growth and national capabilities.
Content planning, copywriting, campaign delivery, email marketing, blog and social content, design assets, performance reporting, and regular check-ins to keep SER’s marketing consistent, visible and commercially focused.
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