Your Business, Accelerated.
We partnered with Enterprising Cumbria to support the Cumbria Accelerator programme with full-service marketing, design and campaign delivery – helping raise awareness, drive applications and build an engaged community of business owners across the county.
We refined the programme’s brand presence, developed targeted campaign messaging, created digital and print assets, delivered paid social media advertising and built a dedicated landing page to improve the user journey and support high-quality applications.
A business support programme that needed greater reach
The Cumbria Accelerator programme was designed to support ambitious businesses across the county, but Enterprising Cumbria needed to increase visibility, improve engagement and reach more of the right people.
The programme needed a more consistent marketing approach that could build trust, explain the offer clearly and guide business owners from awareness through to application.
To support growth, they needed:
- Clearer messaging for different business audiences
- A more consistent and recognisable visual identity
- Integrated marketing across digital, print, email and PR
- A stronger website journey to support applications
- Targeted paid social media advertising to extend reach
- Ongoing campaign management with limited internal resource
What we changed
We started by developing a clear marketing strategy built around audience insight, campaign planning and measurable outcomes.
From this, we created:
- Audience-led messaging for SMEs, start-ups and aspiring entrepreneurs
- Targeted campaign content for each programme pillar
- A more consistent brand system across digital and print touchpoints
- Social media content, paid advertising creative and campaign graphics
- Flyers, posters, billboards, website banners and digital assets
- Email marketing, PR support and ongoing campaign planning
Brand development and campaign delivery
We refined the existing Cumbria Accelerator identity into a more consistent and professional brand system.
The triangle motif was retained and evolved to reinforce themes of growth, momentum and progress – creating a recognisable identity across social media, paid advertising, print, outdoor media and website activity.
Creative combined bold visuals, short-form video, testimonial-led content and clear messaging to help the programme feel relevant, credible and easy to engage with.
Paid social media advertising
Targeted Meta advertising helped extend the programme’s reach and generate a stronger pipeline of engaged applicants.
By aligning paid media with clear messaging, audience targeting and a consistent brand identity, we improved both relevance and application quality.
Website and user journey
We designed and built a dedicated landing page to replace a broader, less focused digital journey.
The new page was purpose-led, conversion-focused and designed to guide users clearly towards the application process, making it easier for business owners to understand the programme and take the next step.
What made the difference?
Joined-up marketing with measurable momentum
We helped Cumbria Accelerator move from isolated marketing activity to a clearer, more consistent and connected campaign approach.
By bringing together marketing strategy, brand development, paid social media advertising, content creation, email marketing, PR, campaign assets and landing page design, we helped the programme build visibility, strengthen engagement and drive high-quality applications from businesses across Cumbria.
In a nutshell
We supported Cumbria Accelerator with brand development, campaign delivery, paid social media advertising and landing page design, helping raise awareness, grow engagement and drive high-quality applications from businesses across Cumbria.
We have really enjoyed working with CreativeHutch on the new Cumbria Accelerator Programme campaigns. Their creativity and understanding of our vision have been spot on. “Your Business, Accelerated” is one of my favourites. The workshop flyers are especially impactful and vibrant, helping us connect with our audience in a clear and engaging way.
Impact highlights:
- 749 businesses supported through the Cumbria Accelerator initiative
- 28,179 people reached through paid Meta advertising
- 2,332 link clicks from paid social campaigns
- 4,280 new users driven to the landing page
- Increased visibility and recognition across Cumbria
- Growth of the B2B network and email subscriber list
- A stronger, more engaged pipeline of applicant businesses
- More consistent marketing across digital, print, email, PR and campaign touchpoints
Statistics accurate as of 21 January 2026.
Let’s talk about your project
If you want to know how your brand strategy, marketing or website could work better for you, we’d love to talk! Pop in for a coffee or get in touch.
FAQs
CreativeHutch provided full-service marketing and design support, acting as an extension of the Enterprising Cumbria team. This included brand refinement, marketing strategy and campaign messaging, design and print collateral, landing page design and build, paid social advertising, and ongoing content, email and marketing support.
The primary goal was to maximise awareness and uptake of the Cumbria Accelerator programme by reaching new and relevant businesses across the county, growing the programme’s B2B network and email list, and generating high-quality applications.
We designed and built the dedicated Cumbria Accelerator landing page in-house. We also wrote SEO-optimised copy for the page, ensuring it was clear, engaging and structured to improve visibility, user experience and conversion rates, while supporting accurate performance tracking.
We sure did. We developed a comprehensive marketing strategy at the outset of the project, including an audit, audience definition, campaign objectives and a clear action plan. This strategy formed the foundation for all creative, messaging, design and marketing activity delivered throughout the programme.
We have lots of experience working with council-funded and publicly supported initiatives, helping organisations maximise impact, generate measurable outcomes and ensure funding is supported by effective, joined-up marketing. Get in touch at hello@creativehutch.com to enquire, we’d love to have a coffee and chat.
Make better brand and marketing decisions.
Join our monthly newsletter written for busy teams. One idea you can apply each month. No spam. Unsubscribe anytime.
View our privacy policy.