INSIGHTS

So you think you’re ready to rebrand your business? Our advice, don’t take it lightly!

If you’ve read our ‘5 signs a rebrand is right for you’ post and you decide it’s the way to go,  make sure you approach it methodically and strategically to get the best and right results for your business.

We’ve jotted down our top tips to help things go smoothly from start to finish.

Here’s our top tips

• Establish the purpose of your rebrand. Before going right into it, first make sure you are clear on the purpose and goals. The Why?
• Assess your brand strategy or create one. If your brand vision, mission and values are in place already, now’s the time to re-evaluate them. (If you don’t have these defined yet, get in touch we’d love to help.)
• Do your research. Whether you’re doing this to engage a new audience or re-establish connections with your current audience. It needs to resonate and fits your market as a whole.
• Always be authentic. Changing your brand ID is a delicate balancing act. When designing your brand be sure to find the happy medium between what your audience knows you as, and how you want them to think of your company in the future.
• Create the dream team. Involve your team internally so they have input into the whole process. This is a great way to not only inspire but to create a true brand that reflects the entire company.
• Talking about dream teams make sure you hire a creative team that fits with your values and vision to ensure your brand spanking new brand will be the best in show and help your business to grow and succeed.

Want help with your rebranding?