INSIGHTS

When it comes to having a good, high performing website that your visitors find not only visually appealing, but one that they want to interactive with and are able to find the information they are looking for quickly, requires good design prioritising user interface (UI) and user experience (UX).

Having a good website design is all down to prioritising your visitors needs and experience whilst also be visually appealing and consistent. and be accessible and responsive across different devices.

Here are some key elements that can contribute to a good website design:

1. User-Centered Design: A user-centered design approach puts the user’s needs and experience at the center of the design process. This includes understanding user goals, behaviours, and preferences and designing with those in mind.
2. Clear Navigation: A website’s navigation should be intuitive and easy to use, with clear and concise labels and consistent placement throughout the site. Users should be able to quickly and easily find the information they need.
3. Visual Hierarchy: A website’s visual hierarchy should be designed to guide the user’s attention and highlight important information. This can be achieved through the use of size, colour, contrast, and placement.
4. Consistency: Consistency in design elements such as typography, color, and spacing help to create a cohesive and professional look and feel throughout the site.
5. Responsive Design: With the increasing use of mobile devices, a good website design should be optimised for different screen sizes and device types. Responsive design ensures that a website looks and functions well across a variety of devices.
6. Fast Load Times: Users expect websites to load quickly, so a good website design should prioritise fast load times. This can be achieved through optimising image sizes, minimising HTTP requests and using caching.
7. Accessibility: A good website design should be accessible to all users, regardless of their abilities or disabilities. This includes designing with accessibility standards in mind, such as using descriptive alt text for images and designing with clear and readable typography. Installing a plugin like ReciteMe can provide your users with a range of accessibility tools.

Why is UI and UX important?

1. User Engagement: Having a ‘user-friendly’ interface (meaning its easy to navigate and easy to use) can create a positive user experience for visitors landing on your website and encourage higher engagement with more time spent on your site, more pages visited and return visits. This can also lead to higher conversion rates and increased revenue for your business.
2. Site Navigation: A clear and intuitive interface can help users find what they are looking for quickly, reducing bounce rates and increasing the chances of conversion on your site.
3. Mobile Optimisation: A website with a responsive design that is optimised for mobile devices can improve website performance by reaching a wider audience and improving user experience for mobile users.
4. Search Engine Optimisation (SEO): Good UX and UI design can also improve search engine optimisation (SEO) by providing relevant content, making it easier for search engines to crawl the site, and improving the overall user experience.

If you need help designing a good, high performing website with your users in mind, get in touch with us.