INSIGHTS

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WHAT’S IN A BRAND IDENTITY?

21 Jan 2022 by Vicky Hutchinson

Your Brand ‘Identity’ is the visual elements that communicate your brand’s values and voice consistently. This includes your logo, colour palette, typography, imagery, packaging, website, social media and the list goes on.

We have a step by step process that ensures we craft a strong brand presence for your business that will resonate with your target audience…

    1. The discovery: We have designed a unique questionnaire that asks you a series of foundational questions about your brand so we can discover everything we need to know about your brand before we start designing.
    2. The Positioning: Before any beautiful design takes place we spend time researching your competitor’s and understanding your target audience. This will ensure your brand identity will be truly unique and NOT similar to your competitors but will appeal and resonate with your audience.
    3. The guiding: Once you have your logo and brand elements we want to ensure all of your marketing collatoral consistently represents your brand. We create a simple brand guide so you can let internal staff and other external collaborators follow your brand tone of voice and look and feel quickly and with ease.
    4. The roll-out: From websites to digital marketing, to print to podcasts and packaging we can design these to give your clients a brand experience that’s consistent and cohesive. We have a great team that always have your vision, values and audience in mind.

 

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