Brand MOT checklist and scorecard
A Free Download That Will help you to assess how your brand is doing
Hey there! Welcome to our free toolkit designed to help you carry out a full MOT of your business’s brand. From branded materials and visual identity, to customer experience and consistency both internally and externally with your message and branding, we’re leaving no stones unturned here; we guide you in examining what elements are going well in your branding and what could be better!
Why a brand MOT is important for your business
Like a car, a business should be having regular assessments to check if all the parts are working as they should and to fix anything that needs it. If you don’t, you could be potentially losing lots of time and money by continuing with a brand that’s no longer quite fit for purpose.
As we’re branding experts, we know all the different elements that make up a brand, so we have laid them out neatly into different categories in the checklist provided in our free Brand MOT document. Not only that, but we’ve also crafted you a scorecard to help you grade how well each of these elements is performing. After completing this check, you should have a clearer idea of what to continue doing in your business, and what to change, when it comes to your brand.
Hello there
In case we haven’t met yet, we’re Vicky Hutchinson (on the left) and Carol Wallace (on the right). Together, we lead CreativeHutch, a brand and marketing agency based in Carlisle, Cumbria.
Vicky is the Creative Director and Brand Strategist who’s always on the lookout for ways to make your brand shine. With a deep love for creative thinking and problem-solving, Vicky helps you build a strong foundation for your brand by defining your vision, values, and mission.
Carol is the Digital Marketing Strategist, with over 20 years of experience in traditional and digital marketing. She has worked for large technology, finance and fintech companies across the world and loves nothing more than helping businesses grow by developing creative digital strategies to help clients achieve their business and marketing goals.
We work alongside our dream team of problem solvers to help our clients launch, grow and transform their businesses through our services in brand strategy, design, marketing and workshops.
