We met Caroline at our first Branding workshop in 2021.  During the workshop, we heard about Caroline’s coaching and her vision for the future. Caroline left the workshop armed with the tools and knowledge to help her begin to define and create strong brand foundations for an already growing and successful business.

Once Caroline understood better what she needed her brand to do, to help her achieve her goals, she came to CreativeHutch to craft the right visual identity and messaging. Together we worked through her vision, positioning and messaging, but really drilling down to her WHY. We then crafted a logo and visual identity that reflected Caroline’s passion to help her clients gain control in their everyday life and have better relationships with alcohol, and in turn themselves and their loved ones.

We created a brand identity that was calm and reflective of Caroline’s lovely warm personality, including the signature logo as it is Caroline herself that you work with closely as her client.  The colour palette needed to engage everyone, with a non-gender specific palette – not that we agree with gender-specific colours but certain tones of blue or pink can come with old school perceptions 🙂

View Caroline Pett’s Instagram