FINRAY, a startup Fintech business based in America and London, were in the process of Beta testing their new and unique finance platform and already had an amazing client on board with Fargo Wells. They needed a brand strategy to help them understand their vision, values, brand positioning, audience and much more. The Finray team are tech and finance so brand and marketing is a whole new world for the team.

We worked together so everyone had a level of understanding of brand, branding and messaging and how to harness it to engage and speak to their key audience (big banks).

We created a logo, logo mark, brand pattern, icons and colour palette that still looked professional and resonated with those in the finance sector but had some personality, fun elements and warmth – to reflect the founders of FINRAY who are passionate about what they do and all have big personalities.

We love the fun you can have with this brand.