INSIGHTS

If your business has an online presence then it’s probably a yes.

This is especially the case if your business is selling products online, or even if you’re promoting your products/services through a website or on social media.

We know the word ‘audit’ can fill people with dread – but taking stock of your digital channels doesn’t need to be a daunting task, especially when you have the right support at your fingertips… (hint: we’re here to help)

If you haven’t had the chance to run an audit yet, then prepare to unleash your new secret weapon!

By exploring your website’s analytics and delving into your digital stats, you can learn what activity is working well for you, and better focus your attention on the things that are working.

A good digital audit will give you the ability to make more informed decisions for your future marketing campaigns, and ultimately get better bang for your buck!

If we still haven’t convinced you to give it a go, we’ve got 7 reasons why carrying out a digital audit is worth the time and effort:

1. It’s going to uncover potential growth opportunities for your online channels and reveal any untapped audiences, channels and targeting strategies – these could end up being a game-changer for your business.
2. Help improve your customer engagement rates. By understanding your audience better and analysing your their behaviour and preferences, you can the better tailor your content and digital touch-points to resonate more effectively with them.
3. Stay ahead of your competitors by looking at their strategies, identify any gaps that could be an opportunity for you, and gain a competitive edge.
4. Having a high performing website with good user experience (UX) is a must for every business (it’s super critical if you’re an e-commerce business). An audit can detect poor user experience, as well as critical performances issues like low rankings, slow page loading speeds, broken links and high bounce rates – all of which negatively impact your online presence.
5. Compliance and security is a non-negotiable for any respecting business, so ensuring your digital activities are compliant with GDPR laws is a must. A digital audit can help you identify and rectify any compliance gaps: safeguarding your business and customer data.
6. Uncover what content types, topics and channels are generating the most interest and conversions for your business. This information is invaluable in refining your content strategy for better SEO performance and customer conversions.
7. Oh, and did we mention you can get more bang for your buck? After diving into your analytics, you might discover that certain digital marketing channels or campaigns are not delivering the desired return on investment for you. You will be able to spot whether it is more effective to move your budget to a more productive channel.

In a nutshell, a digital audit is your chance to supercharge your digital presence, align your strategies with your business goals, and thrive in the competitive landscape. 

Sound good but not sure where to start? Drop us a line today to get your digital marketing up to scratch and delivering for your business.