Jennifer McCanna is a fantastic Leadership Coach, who is immediately easy to talk to and helps guide her clients with confidence and support. However, her business and brand didn’t reflect this when she came to us for guidance.

We spent time working on a brand strategy with Jen to help define her brand message, positioning and personality around her vision and values. This was a great platform for Jen to see her vision and understand how her brand should reflect this now, not in five years. It gave Jen the confidence to step into the business and lean into her success.

The logo and colour palette we developed reflects Jen’s friendly, calming and vibrant personality perfectly! To promote the new brand, and move Jen’s coaching business forward, we knew it was important to develop a longer-term social media strategy and content plan. Having a plan in place helped us to identify the right social media platforms and digital channels to attract Jen’s ideal clients, helping to grow her online audience.

We work with Jen to develop her workbooks for workshops, download guides and also a series of branded social media templates to save Jen lots of time preparing content.