We’re passionate about our craft and love to share our knowledge, so here are some free nuggets of wisdom we hope you find helpful.

Brand before logo

17 Feb 2022 by Vicky Hutchinson

It is a common misconception that your brand is your logo, colours and font etc. which are important but are actually your brand’s ‘Visual Identity’. Your ‘brand’ is less tangible it is the emotional connection, your customers have with your business.

Your logo is the tip of the iceberg, the thing everyone sees at every touchpoint. Your visual identity. The tangible bits such as your colours, typeface, graphical style, photography… this is what your audience sees –this is where consistency is key.

Underneath this, holding the tip up for all to see is the emotional connection–THE PERCEIVED brand that creates trust, builds value and attracts engagement through your vision, values, tone of voice and brand story. This is your brand strategy, the foundation that will help your business grow and succeed.

Your marketing strategy and plans will all benefit and are more effective with all of the above in place first.

If you would like to learn more about building your connection with your clients and customers book a free 1-hour consultation with Vicky – Our brandista!

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