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25 must-haves for e-commerce websites in 2023

7 Aug 2023 by Carol Wallace

Certain features are essential to ensure your ecommerce site stays relevant and competitive in 2023 and beyond so check out our 25 must-haves for your ecommerce website!

  1. Utilise AI-powered product recommendations that analyse customers behaviours to suggest products that they might like which can increase sales and upsells.
  2. Augmented Reality (AR) and Virtual Try-On Integrate AR and virtual try-on features for products like clothing, accessories, or furniture enhances your customers shopping experience, reduces the potential of returns and builds confidence in their purchase decisions.
  3. One-Click checkout simplifies the checkout process and offers a one-click or express checkout options. Reducing the number of steps it takes to complete a purchase will significantly increase conversion rates on your site.
  4. Live chat support offers real-time support through live chat like messenger or chat bots, to assist customers during their shopping journey, answer any questions they might have, and resolve any concerns promptly.
  5. Offer Same-Day or Next-Day Delivery: Everyone wants fast and reliable delivery options, so if its possible, offer same-day or next-day delivery.
  6. Incorporate gamification features like loyalty programs, rewards, and points systems to encourage customer engagement and repeat purchases.
  7. Ensure your ecommerce website is fully optimised for mobile devices, offering a smooth and intuitive shopping experience for on-the-go customers.
  8. Implement real-time inventory tracking to avoid disappointing customers with out-of-stock products and to provide accurate delivery estimates.
  9. Offer user-friendly return and exchange policies to build trust and confidence in the purchase process.
  10. Adding video to your product pages can help to increase sales and according to Think With Google, over 50% of shoppers said that online video helped them make a decision on which brand or product to purchase.
  11. Implement a ‘quick product view’ option, allowing customers to preview product details without navigating away from the category page. This streamlines the shopping process and keeps customers engaged.
  12. Set up your social media for shopping allowing customers to purchase products directly from your social media feed with direct links to purchase the product.
  13. Improve customer loyalty and encourage repeat purchases on your site with dynamic pricing and personalised discounts based on your customers behaviour and previous purchases.
  14. Easily cross-sell and upsell related products using pop-ups when customers add items to their cart or go to checkout.
  15. Virtual shopping assistants or chatbots can help to guide your customers through the shopping experience, any answer common questions they might have and even suggest gift ideas.
  16. Offer a product comparison feature that allows customers to compare key features, specifications and prices of similar products.
  17. If you are selling internationally, provide customers with the option to view prices in their local currency and access the website in their preferred language to encourage global sales.
  18. Ensure your ecommerce website is secure and reliable using secure payment gateway that supports multiple payment methods, such as credit cards, Buy now pay later, digital wallet and alternative payment options.
  19. Set up an abandoned cart recovery process that sends automated emails to remind customers about their abandoned carts and entice them to complete their purchase with special offers or discounts.
  20. Enhance your site’s search functionality with smart filters that allow customers to narrow down their search results based on price, product, brand, size and colour.
  21. Order history and tracking for registered customers allows them to view their order history and delivery tracking, improving customer satisfaction and encourages repeat purchases.
  22. Make sure customer feedback and reviews are clearly visible on the checkout page to build trust and provide reassurance as customers complete their purchase.
  23. If your e-commerce store also has a physical store(s), boost your offline sales by adding details for the nearest store to your website’s header or footer.
  24. Include an email subscription feature to send loyal customers regular product offers and discount codes.
  25. Maximise promotion of your top products, services and delivery options, by adding direct links to these in your websites footer.

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